Dubai RTA Digital Revenue Hits Dh5.3B Through Smart Services

Dubai’s Roads and Transport Authority recorded a major digital milestone in 2025, generating Dh5.3 billion in revenue through digital channels.

The figure marks a 20.6% increase compared to 2024 and reflects how quickly Dubai residents, visitors, businesses, and transport users are shifting toward smart mobility services.

Across the year, more than 628 million transactions were completed through RTA’s digital channels, up 13% year-on-year. Digital adoption reached 96%, while the average customer happiness index stood at 98%.

The numbers show a clear direction. Dubai’s transport ecosystem is becoming more digital, more connected, and more focused on user convenience.

RTA’s Digital Services Continue Expanding

RTA currently offers 105 digital services across six channels, making digital access the main way customers interact with transport and mobility services in Dubai.

These services cover key daily needs, including:

• driver and vehicle services
• nol card services
• public transport journey planning
• parking payments
• permits
• violation services
• customer support
• smart mobility platforms

This shift matters because RTA is no longer simply moving services online. It is building a more connected transport ecosystem supported by data, artificial intelligence, automation, and shared government platforms.

Dh5.3 Billion In Digital Revenue

RTA’s digital revenue reached Dh5.3 billion in 2025.

That represents:

• 20.6% growth compared to 2024
• more than 628 million digital transactions
• 13% transaction growth
• 96% digital adoption
• 98% customer happiness

For a public transport authority, these figures show how deeply digital behaviour is now part of daily life in Dubai.

From paying parking fees to planning journeys and accessing vehicle services, customers are increasingly using digital channels as the default option.

Smart Apps Recorded Strong Growth

RTA’s smart applications were among the strongest-performing digital channels in 2025.

Customer usage of services through smart apps exceeded 25%, representing a 40% year-on-year increase.

The RTA Dubai app surpassed:

• 1.2 million active users
• 68 million annual visits
• 144% growth in visits compared to 2024

Enquiry and journey-planning requests also reached 48 million, up 48% year-on-year.

This shows growing reliance on mobile apps for real-time transport information, route planning, service access, and everyday mobility decisions.

RTA Dubai App Adds New Services

To support rising demand, RTA launched 18 new services through the RTA Dubai app in 2025.

The app continues to evolve into a central mobility platform, allowing users to complete more services quickly without needing to visit physical service centres.

This supports Dubai’s wider goal of creating public services that are faster, simpler, and easier to access.

S’hail App Strengthens Mobility Planning

The S’hail app also continued expanding in 2025.

RTA added 14 services to S’hail under the “Mobility in Dubai” channel, including services linked to nol cards and Dubai’s automated fare collection system.

The app’s role is increasingly tied to journey planning and mobility access, helping users compare and manage transport options through one digital platform.

Website Records 11 Million Transactions

RTA’s website remained one of its major digital channels.

In 2025, the website offered 103 services and recorded:

• 11 million transactions
• 96% customer happiness

New additions included:

• payment of advertising signboard fines
• contesting violations
• temporary passenger transport permit service, “Naqel”
• AI-powered search functionality

The AI-powered search feature is especially useful because it helps customers find services faster without navigating through multiple layers.

Mahboub Virtual Assistant Expands

RTA also expanded its virtual assistant, Mahboub, adding and improving 15 digital services under Phase 3 of the Services 360 Plan.

This increased Mahboub’s total interactive services to 32 services.

RTA also launched the Madinati service through Mahboub on WhatsApp, using computer vision and generative AI technologies to support more advanced customer service.

This shows how conversational tools are becoming part of Dubai’s public service experience, not just support channels.

Smart Kiosks Cross 1 Million Transactions

RTA’s smart kiosks also recorded stronger usage in 2025.

The kiosks offer 24 services covering drivers, vehicles, and nol services.

Transactions through kiosks increased by 17.3% and surpassed 1 million transactions.

Revenue from smart kiosks exceeded Dh425 million, marking more than 11% growth year-on-year.

RTA also launched four new interactive kiosks at Customer Happiness Centres, giving customers more digital access points beyond apps and websites.

WhatsApp Services Continue Growing

RTA’s WhatsApp channel now offers 16 services, making it another important digital access point for customers.

Revenue from parking ticket reservations through WhatsApp exceeded Dh21.7 million.

This reflects a larger trend in public services. Instead of asking customers to always visit websites or apps, services are increasingly moving into platforms people already use every day.

Digital Maturity Reaches The Highest Level

RTA achieved 94% on the Digital Maturity Index in 2025, reaching Level 5, the highest level across the Government of Dubai.

It also ranked among the top four government entities.

Other key performance indicators included:

• 83% score in Digital Customer Experience
• 12% improvement compared to 2024
• 100% accessibility score for People of Determination

The accessibility score is especially important because it shows that RTA’s digital transformation is not only focused on speed and efficiency. It is also being built around inclusive access.

RTA Services Become More Connected Across Dubai

RTA continued expanding services across shared government platforms as part of Dubai’s one-government digital model.

This included:

• 23 services enhanced on Dubai Now
• 21 services upgraded on Invest in Dubai
• 10 services made available through Visit Dubai
• RTA services integrated into Build in Dubai
• 14 services added to S’hail

These integrations make the customer journey more connected by reducing fragmentation across government platforms.

For users, the benefit is simple. Services become easier to find, easier to complete, and more consistent across Dubai’s digital ecosystem.

AI Is Becoming Central To The Next Phase

RTA’s next phase will focus on expanding the use of artificial intelligence, emerging technologies, predictive analytics, and proactive service design.

The goal is not only to digitise existing services. The next step is to predict user needs, simplify service journeys, and create faster decision-making systems across Dubai’s mobility network.

That direction supports Dubai’s wider ambition to build a smarter, more responsive urban environment.

Global Recognition For RTA Apps

RTA’s digital progress also received international recognition in 2025.

The RTA Dubai app won Best Application of Tech, Public Sector, while the S’hail app won Best Mobile Tech of the Year at the Global Business Tech Awards.

These awards position Dubai’s mobility technology among leading global smart-city systems and reinforce the city’s focus on digital public services.

Why This Matters For Dubai

RTA’s digital growth reflects a larger shift in how Dubai operates as a city.

Transport services are becoming more automated, accessible, integrated, and data-led. That matters because mobility is one of the foundations of urban life.

When transport services become easier to access and faster to complete, the city becomes more efficient for residents, visitors, businesses, and investors.

For Dubai’s real estate market, this also matters. Strong transport systems, smart mobility, and connected public services can support community growth, improve accessibility, and strengthen long-term confidence in well-connected areas.

Final Thoughts

Dubai RTA’s 2025 digital performance shows a transport ecosystem entering a more advanced phase.

With Dh5.3 billion in digital revenue, 628 million transactions, 96% adoption, and strong growth across apps, websites, kiosks, WhatsApp, and AI-powered services, the direction is clear.

Dubai is building mobility around convenience, automation, integration, and intelligence.

The result is a city where transport is not only physical. It is increasingly digital, predictive, and designed around the user.

FAQs

How much digital revenue did Dubai RTA generate in 2025?

Dubai RTA generated Dh5.3 billion in revenue through digital channels in 2025.

How many digital transactions did RTA record in 2025?

RTA recorded more than 628 million digital transactions in 2025, a 13% increase compared to 2024.

What was RTA’s digital adoption rate in 2025?

RTA’s digital adoption rate reached 96% in 2025.

How many active users did the RTA Dubai app have?

The RTA Dubai app surpassed 1.2 million active users in 2025.

Why does RTA’s digital growth matter for Dubai?

It shows how Dubai is making transport services faster, more connected, and more convenient through smart apps, AI, digital platforms, and integrated government services.

Dubai’s smart mobility growth is helping shape a more connected, efficient, and future-ready city.

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