Dubai Real Estate Firm Sponsors Chelsea F.C.
In a powerful fusion of luxury real estate and global football, Dubai-based Damac Properties has been unveiled as the new front-of-shirt sponsor for Premier League giants Chelsea FC—but that’s just the beginning.
Starting immediately, Damac’s logo will feature on Chelsea’s jerseys during their Europa Conference League clash against Djurgarden in Sweden and throughout the remainder of the 2024/2025 Premier League season. While the sponsorship will not extend to the upcoming Club World Cup, it marks a significant move for the club, which had been playing without a shirt sponsor since their previous deal with Infinite Athlete ended in 2024.
Chelsea x Damac: More Than Just a Shirt Deal
What sets this partnership apart is its bold vision beyond football. In a pioneering move, Damac and Chelsea will develop a Chelsea-branded residential tower in Dubai, making it the first of its kind in the region.
The project will feature:
- Over 1,400 premium residences
- Club-branded amenities
- A living experience inspired by the Chelsea Football Club lifestyle
Damac has previously delivered branded projects in collaboration with names like Trump, Versace, and Paramount, bringing their luxurious flair to everything from golf courses designed by Tiger Woods to designer-inspired residences.
Bringing Stamford Bridge Vibes to Dubai’s Skyline
Chelsea president Jason Gannon expressed excitement over the collaboration:
“Damac are world-renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai.”
“With the club located in the heart of London, this partnership brings Chelsea to life in Dubai and supports our continued global expansion. We can’t wait to see Chelsea Residences take its place in the Dubai skyline.”
About Damac: Dubai’s Luxury Real Estate Powerhouse
Founded in 2002 by Emirati billionaire Hussain Sajwani, Damac Properties has been a leading force in shaping Dubai’s luxury real estate market. Sajwani, with a net worth exceeding $10 billion, has continued to drive ambitious developments both locally and abroad. Most recently, he was seen alongside President Donald Trump, announcing a $20 billion data center investment in the United States.
Final Thoughts
This partnership between Chelsea FC and Damac Properties symbolizes more than just sports marketing—it’s a merging of lifestyle, luxury, and global branding. With Chelsea-branded real estate soon to rise in Dubai, fans and investors alike can look forward to a new way of experiencing their favorite club, far beyond the pitch.
Stay tuned as this exciting collaboration unfolds, both on the football field and in the heart of Dubai’s ever-evolving skyline.
